What Exactly Are Websites Like Zillow & Trulia???

Posted by Jesse Gomez on Thursday, December 13th, 2012 at 11:19am.

Nowadays, the majority of home shopping get's done online. Some sources estimate as much of 95% of home buyers start their search for a new home online. A couple of the most trafficked real estate websites out there are Trulia and Zillow. Many people mistake Trulia and Zillow as real estate brokerages. The fact is they are third parties that use info provided by MLS systems as well as public records in order to provide info to the consumer. 

Why are they in the business? First off, they are not in the business to represent home buyers and sellers, but they are in the business of sellings Ads and "leads" to Realtors. All the money made by Zillow and Trulia comes from real estate brokers that are trying to put their name in front of new home buyers and sellers.

Zillow sets itself apart from Truila by allowing only one agent to contact any particular "lead" that requests assistance. In contrast, Trulia sends a consumers info out to several brokers when information is requested. Next time you use Trulia, be prepared to get bombarded with phone calls and emails if you make an inquiry. Word to the wise, if you like Trulia (It is a great tool) and you have a questions, use the message boards to get your questions answered. You can usually find a good agent that way as well, as the better agents are timely in their responses, but also organized and very knowledge able the subject.

Israel Gutierrez, Broker Associate at Austin Home Shop at Realty Austin maintains full profiles at both Trulia and Zillow. Please call 512-299-3809 or email israel@austinhomeshop.com for questions about Trulia, Zillow or any other online source of information you may be curious about. We look forward to seeing you in Austin, TX!

Israel Gutierrez
Broker Associate, Realtor®, BPOR, GREEN
512/299-3809 Direct


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